The subject line is one of the most important parts of your email. If the customer isn’t grabbed by the subject line they won’t open the email, they won’t read your offer and you won’t make the sale.
If your primary goal is sales, these two subject line types will get you what you’re looking for.
I learned this rule after working with an email list of over 1M people in the credit space and dozens of other large email lists in the survival, health, and financial niches. I’ve seen these work over and over.
AND if you want one of my BEST performing email templates of all time (for sales AND opens), get my free 6-hr email template here: