How to Make Your Email Marketing Stand Out

ARROGANT POST WARNING: What you’re about to read will make me sound like an arrogant wanker. That’s ok. I just wanna show you what you can do when you understand how to do email differently than everyone else. My buddy Kevin Rogers, who runs Copy Chief and trained under John Carlton, sent me this picture: … Read more How to Make Your Email Marketing Stand Out

How to Steal the Netflix Newifferent Marketing Strategy

Just about everyone I know uses Netflix… So how did they become so damn successful? How did they take over the entertainment industry and become a dominant part of our culture? Well, there’s lots of reasons. Too many to get into in one post. However I’d like to focus on just ONE of the principles … Read more How to Steal the Netflix Newifferent Marketing Strategy

How to Increase Email Deliverability with the 6 Hour Email Template

Simply send this email 6 hours after someone opts in or buys your product and see what happens. People who use this email report higher open rates, extra sales, and (maybe most importantly) better deliverability for their entire list. There’s one thing that increases deliverability above all else *in my experience* and this email ensures … Read more How to Increase Email Deliverability with the 6 Hour Email Template

How to Get High-Paying Copywriting Clients

If you’re looking for something to do I’d recommend you check out this video I recorded with John Mcyntire. It’s all about how to get high paying clients. Specifically clients worth $20k or more. There’s nothing for sale in it. Just some awesome content that probably shouldn’t be free. See you soon, Ian “this is … Read more How to Get High-Paying Copywriting Clients